Digital Marketing Officer at Emerge Egress Consulting-apply!

Role Objective

Our client in Nairobi, who works in the hospitality industry, is looking for a quick learner who can run digital and social media campaigns with original ideas.

Core Duties and Responsibilities

• Contribute to the implementation of marketing strategies.
• Market Digitally and conduct physical visits.
• Create and Develop Digital Ads and Graphical images for various platforms.
• Drive the branding and marketing strategy.
• Design and build and execute the communication and marketing strategy.
• Create a powerful marketing platform, online digital and social media space for awareness and to steer sale, improving conversion and attain key performance.
• Create and collaborate on various types of marketing content; content responsibilities include web copy, datasheets, blogs, press releases, video scripts, customer case studies, data collection and analysis.
• Contribute to company and product messaging development and communications and ensure that our content is consistent and aligned with the company’s desired messaging and positioning.
• Develop, Manage and Maintain a content publishing schedule, digital marketing campaigns, sales campaigns, competitive efforts, relative to our brand.
• Execution of digital marketing plans, publicity outreach and the maintenance of mailing lists.
• Write for online, print and social media communications (brochures, press releases, blog article etc.) to augment the company’s presence in the market.
• Monitor and maintain our social media accounts including Facebook, Twitter, YouTube, Instagram and LinkedIn, TikTok, Website etc.

Job Specifications and Qualifications

• Diploma/Degree in Fine Arts, Communication, PR, Marketing, IT, Graphical Design or related field.
• At least 2+ years’ experience in a relevant role.
• Proven Digital marketing knowledge in Hospitality
• Graphic Design Skills using various tools is an added advantage.

Key Competencies

• Excellent Technological Digital and Online Skills
• You are action-oriented and performance-driven
• Excellent multi-tasking skills
• High reporting capabilities
• Team management and leaderships skills
• You are able to work in a competitive, fast-paced and high-pressure environment
• Solid knowledge of marketing techniques and principles
• Outstanding communication and interpersonal abilities
• Creativity and commercial awareness
• Customer-oriented approach