Field Integrated Marketing Manager at Microsoft-how to apply!

• In order to achieve optimal results, the Sales Enablement & Operations (SE&O) team is crucial in converting Microsoft’s Commercial Strategy into a local execution plan and promoting operational excellence. Our team accelerates the pace of transformation and enables Microsoft to achieve business impact at scale, bringing strategy and priorities to life. We do this by driving cross-area and cross-subsidiary insight and execution excellence.
• In order to deliver delightful customer experiences that drive business outcomes, the Field Integrated Marketing Manager (IMM) oversees integrated marketing strategies and plans that leverage and scale global go-to-market approaches and augment with local activities (including customer acquisition, nurture, and consumption). By leveraging data and analytics to make sure positioning and messaging is clear, unique, and differentiated by audience and informs our clients about how they can achieve more with Microsoft products, you will be recognized as the marketing expert on your Solution Area. As a marketing transformation advocate, it is your job to get the state-of-the-art marketing innovations that Microsoft is developing for your area. You will get the chance to hone your leadership abilities by giving sales and marketing executives strategic marketing advice. Also, you’ll collaborate with integrated marketers.
• The goal of Microsoft is to enable every individual and every organization on the earth to reach greater heights. As coworkers, we approach our work with a growth mentality, innovate to enable others, and work together to achieve our common objectives. We strive to provide an inclusive culture where everyone can succeed at work and beyond by building daily on our core values of respect, integrity, and accountability.

Responsibilities
Marketing Planning and Execution

• Drives plans and strategies for integrated marketing plans aligned to targeted business outcomes across business areas. Partners with local teams including Program Marketing Managers (PMMs), Sales, Communications, Finance, and Business Operations to establish the appropriate marketing plan. Ensures local marketing plan leverages Global Demand Center (GDC) strategy, execution frameworks and marketing technology (MarTech) capabilities to drive business priorities (e.g., customer adds, lead generation) via local marketing engines (e.g., digital, social, email, events). Aligns marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) and relevant metrics. Collaborates with GDC team and area stakeholders to align Marketing plans to GDC strategy, capabilities, and engines. Gathers and shares back internal and external feedback about the quality of the plan.
• uses insights and local market knowledge to provide and optimize marketing plans. interprets consumer metrics information and analysis and makes recommendations based on how they will affect the local market. uses segmentation technologies, corporate customer targeting, and a range of indicators to offer suggestions for updating and enhancing customer experiences on a continuous basis (e.g., optimize segments, spend, performance, improve digital channels). aligns the digital engine strategy with the company’s core priorities, which include compliance, accessibility, and privacy. uses suitable target lists and digital tools to land local events and campaigns that are in line with the global-event structure.

Measurement

• Analyzes marketing performance and marketing spend reports, to identify and share insights that may affect marketing and business-planning decision making through a regular rhythm of business (ROB) of reporting and business review meetings. Provides data-driven insights leveraging available Global Demand Center (GDC) tools and dashboards to optimize marketing strategy and delivery. Takes action based on insights from corporate data, with guidance as needed. Connects data insights with deep knowledge of local market trends. Promotes local adoption and usage of global available tools. Incorporates inclusive marketing and accessibility principles, best practices, and tools in the execution of marketing initiatives. Partners with the GDC team to create and improve tools if additional needs are uncovered.

Marketing Operations

• Drives the Rhythm of Connection (Roc) with local stakeholders to ensure alignment and adoption of Global Demand Center (GDC) strategies and messaging. Maintains and reviews marketing-related spending against planned estimates. Reviews any marketing budget or spend management governance. Ensures event or campaign delivery is consistent with marketing plan and is progressing appropriately. Reviews marketing activities and local website properties for any gaps with global guidance and compliance standards (e.g., accessibility, privacy, security, area company brand) as well as local compliance standards. Executes standardized, scalable, compliant, and efficient marketing execution by leveraging global capabilities, engines, and tools via MSC (Marketing Service Central) in partnership with Global Demand Center (GDC) stakeholders. Contributes to the development of strategic responses to specific market strengths, weaknesses, opportunities, threats, and/or trends.

Other

• Embody our culture and values

Qualifications
Required/Minimum Qualifications

• Bachelor’s degree in business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
• OR equivalent experience.

Additional Or Preferred Qualifications

• Bachelor’s degree in business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
• OR equivalent experience.